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Marketing & IT
INDIA'S FIRST SUPER SPECIALIZATION IN MANAGEMENT EDUCATION.... ADMISSION  FOR 2011 BATCH ANNOUNCED........ LAST DATE 30.6.2011.... DOWN LOAD FORM... NO  ONE TEACHES YOU THE WAY WE DO... FOR PLACEMENT IS TOPMOST PRIORITY HERE......
simulation learning programme  

TERM-4
SIMULATION ASSIGNMENT – V
MARKETING DECISION MODELS

Simulation Training Objectives:

  • To gain knowledge about analytical techniques which are helpful for enhancing marketing decision-making in modern enterprises?
  • To learn how to formulate long term marketing strategy with sound analytical judgment.
  • To gain exposure of numerous examples demonstrating the value of the analytic approach to marketing decision-making.

Simulation Training Outline:

  1. Response Modeling
  2. Market Segmentation
  3. Choice Based Segmentation
  4. Positioning Analysis
  5. Project Presentation: Research Framework
  6. Strategic Marketing Decisions
  7. Portfolio Analysis
  8. New Product Design
  9. Forecasting Sales of New Products
  10. Advertising Decisions
  11. Sales Force Decisions
  12. Distribution Decisions
  13. Pricing Decisions
  14. Promotion Decisions
  15. Strategy Decisions
  16. Organizational Buying Model
Courses and Programs
Fee Structure
Form Download
Core Courses
Elective Courses
Academic Calendar 2012-2013
Simulation Learning Programme
Competitions and Awards
Placements
 

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