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TERM-4 SIMULATION ASSIGNMENT – V MARKETING DECISION MODELS
He is a distinguished and well known Laparoscopic Surgeon. At present he is a Member of the Governing Council of the Association of Surgeons of India. He also holds the honorable positions of Vice President (North Zone) of the Indian Association of Gastrointestinal
Endo Surgeons (IAGES), President of the Society of Endoscopic & Laparoscopic Surgeons of India (SELSI), UP Chapter, Fellow of the Association of Surgeons of India & the International College of Surgeons (USA) to name a few.
He was awarded an FRCS by the prestigious Royal College of Surgeons-England, and an Honorary Fellowship of the Indian Association of Gastrointestinal Endo Surgeons and Lucknow College of Surgeons.
He was a consultant with a leading consultancy firm in the US for two years. Author of several books and a large number of research articles, he is also involved in research and training. He also coordinated several international seminars and was President, Operational Research Society of India, Delhi Chapter and Expert Member in various committees for AICTE. His research interests include Management Education in India.
Simulation Training Objectives:
To gain knowledge about analytical techniques which are helpful for enhancing marketing decision-making in modern enterprises?
To learn how to formulate long term marketing strategy with sound analytical judgment.
To gain exposure of numerous examples demonstrating the value of the analytic approach to marketing decision-making.
Simulation Training Outline:
Choice Based Segmentation
Project Presentation: Research Framework
Strategic Marketing Decisions
New Product Design
Forecasting Sales of New Products
Sales Force Decisions
Organizational Buying Model
and has been featured in the reputed and prestigious 2006 edition of the International WHO'S WHO of Professionals.He has served the IT Industry for last 25 years and have been actively involved in Designing Large Distributed and Complex Systems and Applications. In the last 16 years, HE has provided Technology Consulting Services to Fortune 500 Companies and Large IT Vendors in the area of Security and Application Architecture.